HP was looking to implement a new global reward program to increase brand loyalty. We built a user-friendly website and an advanced retargeting campaign using data, analytics and email marketing.
The challenge
HP faced several difficulties when implementing its rewards program globally, such as:
- Complex Brand Architecture: HP has a large number of retail and online stores, which made this marketing initiative difficult to implement, monitor and measure ROI.
- High Costs: Connecting HP’s brand with a sales force training program is costly and difficult to be implemented.
- Extensive Digital Portfolio: HP has too many online shops and websites to connect with efficiently.
- Lack Of Awareness: HP’s audience would be initially unaware of the reward program that offered points and bonuses for every purchase.
